Norwest Equity Partners

Norwest Equity Partners (NEP) is a private equity firm specializing in investing in growing and profitable middle-market companies across various sectors, including business services, consumer services, consumer products, and industrials. With over 60 years of experience, NEP partners with company leaders to achieve enduring growth and create lasting value.

NEP employs a hands-on approach, working closely with portfolio companies to develop unique growth strategies tailored to each business. Their NEP Performance Engine™ identifies top initiatives and optimal timing for value creation, focusing on sustainable, long-term growth. The firm has a proven track record of success, having raised over $6.7 billion in capital across 11 funds to date.

In November 2023, NEP acquired United Sports Brands, a global leader in sports performance and protective products, marking the second time investing in the company. This investment highlights NEP's commitment to the sporting goods and active lifestyle sectors. The firm's portfolio also includes companies like Wahoo Fitness, Pure Archery, Pelican Products, and Michaels of Oregon, demonstrating its diverse investment approach and expertise in building industry leaders.