Patina Brands

Patina Brands is a venture capital firm dedicated to fostering beauty brands that demonstrate depth and intention. The firm invests capital, advises founders, and facilitates global distribution, prioritizing long-term aspirations over short-term returns. Founded in 2020, Patina Brands aims to be the resource of choice for the next generation of market leaders, coupling strategic capital with in-house specialists to assist with go-to-market strategy and providing vertically integrated infrastructure to bolster founder strengths for the benefit of their brands.

The firm's investment strategy focuses on consumer brands that align with sustainability and social impact. Patina Brands has invested in companies such as Outfit, a New York-based internet marketplace, in a $2 million seed round on September 20, 2021. The firm has also invested in a consumer goods company, demonstrating its commitment to sectors that promote positive change.

Patina Brands' philosophy centers on supporting brands that prioritize depth and intention, aiming to create lasting value through strategic investments and comprehensive support for founders. By focusing on sustainability and social impact, the firm seeks to contribute to the growth of brands that align with these values, fostering a positive influence in the consumer goods industry.