Pendulum Holdings, LLC

Pendulum Holdings, LLC is a strategic investment and advisory platform founded in 2019 by D'Rita and Robbie Robinson. The firm focuses on empowering founders and leaders of color by providing access to capital, strategic guidance, and a supportive community. Through its investment arm, Pendulum Opportunities, the firm invests in high-growth businesses that cater to the evolving demands of the values-driven consumer. Pendulum's strategic advisory arm, Pendulum Partners, offers guidance to brand owners, assisting them in driving long-term value creation aligned with their interests.

The firm's portfolio includes investments in various sectors such as beauty, lifestyle, tech-enabled services, creative services, entertainment and content, food and beverage, and health and wellness. Notable portfolio companies include Scotch Porter, SparkCharge, PetPlate, Clare, Saltbox, Altro, Founders Table/FieldTrip, The Lede Company, AARMY, A Kid’s Company, Nickson Living, and Crown + Conquer. Pendulum has led or co-led nine of these twelve investments, demonstrating its active role in supporting diverse entrepreneurs.

Pendulum's mission is to build a trusted ecosystem for entrepreneurs and leaders of color, maximizing opportunity and value creation. The firm leverages its founders' extensive experience in financial services to identify market gaps and support businesses that address everyday pain points. By providing access to capital, partnership, and community, Pendulum aims to transform entrepreneurial outcomes in America, fostering a more inclusive and equitable business landscape.