Peterson Ventures

Peterson Ventures is a founder-first seed stage venture fund that invests in consumer and enterprise startups. The firm focuses on early-stage investments in sectors such as e-commerce, fintech, and healthtech. With a flexible, growth-oriented approach, Peterson Ventures partners with entrepreneurs to build enduring enterprises over a 5-10 year period, serving as a trusted advisor in building brands, systems, and human capital. The firm has invested in over 200 companies, including Allbirds, Ethos, Lucid Software, and HireVue. Peterson Ventures is part of the Peterson Partners platform, an independent investment management firm with over $1.8 billion in assets under management. The firm has offices in Salt Lake City, Utah, and the San Francisco Bay Area, with partners having deep networks from decades of teaching at Stanford's Graduate School of Business. The firm's investment strategy emphasizes backing strong leaders and creative thinkers, providing tailored investment options to support entrepreneurs for the long haul. Peterson Ventures has raised multiple funds, including Fund IV and Opportunity Fund I, with over $550 million in assets under management as of June 2022. The firm's portfolio includes companies that are reinventing the way consumers live and shop, as well as enterprise SaaS platforms disrupting the future of work with web-based collaboration tools. Peterson Ventures is committed to helping business builders succeed by forming true partnerships and providing mentorship and support throughout the growth of portfolio companies.