Plum Fintech

Plum Fintech is a UK-based fintech company that provides a smart money app designed to help users save, invest, and manage their finances effectively. The app utilizes artificial intelligence to analyze users' spending habits and automatically sets aside money for savings and investments. Since its launch in 2016, Plum has expanded its services across multiple European markets, including Greece, Italy, Portugal, the Netherlands, and Cyprus, aiming to make financial management accessible and straightforward for a broad audience.

The company's investment strategy focuses on early-stage and growth-stage companies within the financial services and technology sectors. Plum has secured significant funding through various rounds, including a £16 million Series B round in 2024, which included contributions from institutional investors such as Eurobank and iGrow Venture Capital, as well as a successful crowdfunding campaign on Crowdcube. This funding has enabled Plum to enhance its product offerings, including the introduction of a Cash ISA in the UK and ETFs for European customers, and to expand its user base, which now exceeds 2 million across ten European markets.

Plum's approach emphasizes user-centric financial solutions, leveraging technology to automate savings and investment processes. The company is committed to achieving profitability by 2025, with plans to continue expanding its services and user base across Europe. Plum's innovative use of AI and its focus on user-friendly financial management tools have positioned it as a significant player in the fintech industry, contributing to the growth of mobile investment solutions in the UK and beyond.