Potter Ventures

Potter Ventures is a London-based venture capital firm specializing in hospitality technology investments. The firm operates as a holding company with interests in companies related to digital menus and kiosks for the hospitality industry. Through its portfolio, Potter Ventures has been involved in pioneering tech restaurants such as inamo and Ordamo, which are creators and suppliers of digital menus and kiosks. The firm actively seeks investment opportunities in small, growing organizations within emerging hospitality-tech markets, aiming to acquire a stake of 10% or more of fully-diluted capital. Potter Ventures prioritizes engaged, bright, and motivated leadership, coupled with strong governance and high growth potential. The firm leverages its extensive experience and networks to add significant value, empowering these organizations with the resources and support needed to achieve successful growth trajectories. This approach ensures that the companies have the runway to thrive in the competitive hospitality technology sector. Potter Ventures' portfolio includes companies such as Compurants, Autonomo, Crave, GoKart, EvoGro, and Planet Computers. The firm's directors, Daniel Potter and Noel Hunwick, have been instrumental in the development and growth of these ventures, bringing their expertise and vision to the table. Daniel Potter, the CEO, is recognized as an industry leader in projection-based interactive restaurant ordering and is the founder of the multi-award-winning inamo restaurant group. He holds a master's degree in Physics from Oxford University and has completed post-graduate studies at both LSE and Imperial. Noel Hunwick, the Founder Director, co-founded inamo and heads up its marketing and business development. He has performed myriad functions as press spokesperson, copywriter, and new product development, contributing to the growth of the start-up organization from concept to award-winning restaurant group. He studied at Oxford, earning a master's degree in Classics & English. Potter Ventures continues to explore and invest in innovative hospitality technology companies, aiming to drive growth and transformation in the industry through strategic partnerships and investments.