Primary Ventures

Primary Ventures is a New York-based venture capital firm specializing in early-stage investments in technology companies. The firm focuses on sectors such as enterprise SaaS, e-commerce, fintech, and digital media, targeting startups that are disrupting traditional industries and have significant market growth potential. Primary Ventures takes a thesis-driven approach to investing, seeking out companies with innovative solutions and strong growth trajectories.

The firm provides comprehensive support to its portfolio companies, including talent acquisition, strategic spending advice, and design assistance for growth phases. This holistic approach aims to enhance the success rate of Series A funding rounds, boasting a track record significantly above the industry average. Primary Ventures' partners have extensive experience in entrepreneurship and technology, allowing them to offer valuable insights and connections to their portfolio firms.

With a strong portfolio featuring companies like Fairer, K Health, and Lululemon's acquired home gym technology, Primary Ventures focuses on empowering founders to realize their visions and foster meaningful impact in their industries. Their commitment to nurturing high-potential startups has resulted in a remarkable statistic: Primary founders are 19 times more likely to achieve unicorn status.