Princeton Equity Group

Princeton Equity Group is a private equity firm focused on investing in and growing franchisor and multi-location companies across various industries, including consumer, healthcare, and business services. Their approach emphasizes long-term partnerships with founders and management teams to build market-leading businesses. The firm has a history of successful investments, including a strategic partnership with Pirtek, a leading franchisor of hydraulic hose repair and replacement services, announced in October 2023. In August 2023, Princeton Equity Group closed its second fund, Princeton Equity Partners II, L.P., with $575 million in commitments, surpassing its $475 million target. This fund focuses on control investments in franchisor and multi-unit companies, reflecting the firm's commitment to supporting growth and expansion in these sectors. Princeton Equity Group's experienced team works closely with portfolio companies to provide liquidity, capital for growth or acquisitions, and expertise to navigate challenges, aiming to create significant value and drive success for their partners. Their collaborative and informal culture, combined with a focus on preserving and enhancing company cultures, positions them as a valuable partner for businesses seeking to scale and succeed in competitive markets.