Provenance

Provenance is a growth equity firm based in Beverly Hills, California, specializing in investments in digitally-intensive omnichannel brands across the United States. Founded in 2017, the firm manages approximately $240 million in capital. Provenance leverages a data-driven approach to assist brands in navigating complex omnichannel growth strategies, aiming to maximize brand and enterprise value while minimizing organizational risk.

The firm's investment strategy focuses on partnering with brands to develop aggressive yet prudent long-term growth plans. Provenance's team utilizes a unique suite of analytics tools and deep operational expertise across various categories to help brands build growth strategies centered around their high-value core customers. This approach addresses the increasing brand fragmentation and the complexities of operating as an omnichannel business in today's market.

Provenance's portfolio includes a diverse range of consumer brands, reflecting its commitment to fostering growth and profitability in the digitally-driven consumer sector. The firm's investments span multiple industries, including technology, healthcare, and consumer goods, demonstrating its broad expertise and adaptability in the market. Provenance's focus on data-driven insights and operational excellence positions it as a significant player in the growth equity investment landscape, dedicated to supporting brands in achieving sustainable success in the evolving consumer landscape.