Pure Imagination Brands

Pure Imagination Brands is a venture capital firm dedicated to supporting disruptive brands and the entrepreneurs behind them through capital investment and advisory services. Founded in 2019 and based in Santa Monica, California, the firm focuses on consumer products and brands, aiming to empower visionary entrepreneurs with the resources and guidance needed to realize their fullest potential. The co-founders, Josh Resnick and Rosie O'Neill, bring extensive experience from their previous ventures, including Sugarfina and Mattel.

The firm's investment strategy encompasses various stages, from Pre-Seed to Late Stage, including Series A, Series B, Growth, Late Stage, Pre-IPO, Buyout, Turnaround, and Distressed investments. They have a diverse portfolio across multiple industries, such as E-Commerce, Retail Tech, Entertainment, Esports, Local Services, and the Creator Economy. Notable portfolio companies include Lensabl, Queens Gaming Collective, and Omsom.

With a commitment to fostering innovation and sustainability, Pure Imagination Brands seeks to invest in companies that not only drive profitability but also promote positive societal impact. Their approach combines strategic partnerships, industry expertise, and a focus on consumer engagement to build high-growth companies with sustainable technology advantages.