Reseda Group

Reseda Group is a wholly-owned credit union service organization (CUSO) of Michigan State University Federal Credit Union (MSUFCU), headquartered in East Lansing, Michigan. Established in 2021, Reseda Group focuses on empowering credit unions by delivering innovative products and services that help them remain relevant and competitive in the evolving financial landscape. By investing in strategic partners, Reseda Group brings new technologies, digital resources, and industry solutions to market, aiming to transform how people interact with their finances and how financial institutions engage with their consumers.

The organization has built an ecosystem of collaboration and innovation, partnering with various fintech companies to offer a range of solutions. These include AI-driven underwriting, digital lending platforms, personalized digital banking experiences, real-time fraud detection, seamless payment integrations, predictive analytics, and API-driven core integrations. Through these partnerships, Reseda Group enhances member experiences, streamlines operations, strengthens security, and increases lending efficiency for credit unions.

Reseda Group's commitment to innovation is evident in its strategic investments and acquisitions. Notably, it acquired ChannelNet, a leader in digital consumer engagement, and partnered with Constant AI to bring instant loan operations to a vast network of consumers and members nationwide. Additionally, Reseda Group has invested in fintech startups such as Tandem, Pocketnest, and Ascent, further expanding its portfolio and reinforcing its mission to revolutionize the financial services industry and member experience.