Corporate VC

Rich Products Ventures

Investment Details

Investor Type
Corporate VC

Asset Class Focus
Venture Capital, Private Equity

Stage Focus
Seed, Early Stage, Growth

Geographical Focus
United States, China

Industries Focus

  • Food Technology
  • Health and Wellness
  • Supply Chain Technology
  • Consumer Packaged Goods
  • Alternative Proteins
  • Supply Chain Logistics
  • Sustainable Packaging
  • Direct-to-Consumer
  • Food Waste Reduction
  • Sustainable Production
  • Retail and Food Service
  • Foodservice Software
  • Cold Chain Technology
  • Dynamic Supply Chain
  • Off-Premise Consumption
  • Unattended Retail
  • Back of House Automation
  • Front of House Automation
  • Next Generation of Retail
  • Next Generation of Food Service

Investment Size:
1,000,000 to 50,000,000 USD

Investor Details Founded: 2017

Rich Products Ventures (RPV) is the corporate venture capital arm of Rich Products Corporation, a leading multinational supplier of bakery products. RPV focuses on investing in early-stage ventures across the food industry that aim to improve food systems for both operators and consumers. Their investment areas include better-for-you consumer packaged goods and ingredients, food as medicine, nutrition and health, climate-friendly ingredient alternatives, food waste reduction, sustainable packaging, and sustainable production. RPV also invests in areas such as off-premise consumption, unattended retail, direct-to-consumer, back of house and front of house automation, foodservice software, next generation of retail and food service, efficient distribution models, cold chain technology, ESG traceability and measurement solutions, supply chain logistics, and dynamic supply chain.

RPV leverages Rich's operating expertise, relationships, and global reach to provide a competitive advantage to its portfolio companies. The team brings a mix of operating, technology, and investing expertise to help companies achieve their potential. RPV manages a $100 million fund and has made 20 investments, with its most recent investment in Phytolon, a company producing natural food colors using precision fermentation. Other notable investments include Doughlicious, a frozen novelty brand, and Dao Foods International, focusing on alternative protein startups in China.

RPV's global footprint includes team members across the United States and China, reflecting its commitment to supporting innovative food ventures worldwide. The team comprises leaders with robust operating and investing backgrounds, actively partnering with portfolio companies to empower entrepreneurs and drive growth in the food industry.

Requirements
  • Innovative food technology solutions
  • Sustainable production practices
  • Health and wellness focus
  • Global scalability potential
  • Strong management teams
Contact

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Portfolio Companies
  • Phytolon
  • Doughlicious
  • Dao Foods International
  • Marqii
  • Strella Biotechnology
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