Rite Ventures

Rite Ventures is a Swedish private equity firm specializing in early-stage investments in software and e-commerce companies across Sweden and Finland. The firm focuses on partnering with businesses that have unique product propositions and the potential to become category leaders. By leveraging technology, AI, and data, Rite Ventures aims to enhance offerings and enable scalability during growth.

The firm's investment strategy centers on B2C and B2B companies in commerce, including retailers, brands, and other ecosystem participants. Rite Ventures has extensive experience in software and tech infrastructure, with numerous successful growth and transformation journeys in both horizontal and vertical software companies, including software compounders, hosting, payments, ERP systems, data providers, and AI platforms.

Rite Ventures primarily invests and acts as minority owners, believing this creates the best incentives for partners to continue building successful companies. The firm emphasizes sustainable competitive edges built through superior customer value under financial constraints and avoids quick flips, extensive financial engineering, and companies focused on building personal brand value over business growth.