Ritual Capital

Ritual Capital is a seed-stage venture firm that invests in exceptional founders building enduring, iconic companies. The firm focuses on infrastructure and developer tools, SaaS companies, and select consumer ideas. Ritual Capital writes collaborative checks ranging from $100K to $500K, aiming to be early believers and first partners in the companies they support. They have backed visionaries behind companies like Figma, Flexport, Heroku, Highspot, Kepler, Kong, Lattice, PagerDuty, and thredUP.

The firm's investment strategy centers on identifying founders who believe that true innovation is built through consistency, discipline, and a deep commitment to their vision. Ritual Capital emphasizes the importance of rituals in achieving success, drawing inspiration from the founders they support. They provide not only capital but also support to help founders build enduring, iconic companies. The firm is managed by Chris Howard, who has a track record of investing in breakout companies at the earliest stages, including Figma, Flexport, Highspot, Lattice, Kepler, Kong, and PagerDuty.

Ritual Capital's approach is rooted in the belief that passion and grit get you started, but rituals make you unstoppable. They aim to help founders imagine the impossible and then make it real, offering small checks with big bets and all heart. The firm is based in San Francisco, California, and operates with a focus on the United States market, particularly in the technology sector, including infrastructure, developer tools, SaaS, and consumer products.