Room 9

Room 9 is a New York-based venture capital firm specializing in early-stage investments in consumer brands. Founded in 2010, the firm operates as a Creative + Venture Studio, providing not only capital but also comprehensive support to entrepreneurs. Their services include fundraising assistance, industry connections, and strategic advisory. Additionally, Room 9 offers in-house design services, encompassing brand identity, packaging design, website development, product photography, and content creation. This integrated approach aims to help founders build and scale their businesses effectively.

Room 9 has invested in several companies, including Los Sundays, a tequila brand; Jot Coffee, a coffee concentrate company; Madre Mezcal, a mezcal producer; Three Wishes, a cereal brand; and Behave, a snack company. The firm focuses on seed and early-stage investments, with typical investment sizes ranging from $1 million to $5 million. Their geographical focus is primarily on the United States, and they have a diverse portfolio spanning various industries such as consumer goods, food and beverage, fashion, retail, wine and spirits, distillery, and manufacturing.

Room 9's integrated approach aims to help founders build and scale their businesses effectively. By offering both capital and creative services, they support entrepreneurs in developing strong brand identities and executing successful go-to-market strategies. This holistic support system distinguishes Room 9 from traditional venture capital firms, positioning them as a valuable partner for emerging consumer brands seeking to establish a significant market presence.