Roots Ventures

Roots Ventures is an early-stage, sector-agnostic venture capital firm based in Mumbai, India. The firm focuses on providing support to entrepreneurs building stable and sustainable businesses, prioritizing a 'founder-first' approach. They look for opportunities where others are not.

The firm's investment strategy emphasizes avoiding the glamour of investing in 'go-go' sectors and instead seeks out opportunities where no one else is looking. They believe the best opportunities are available where no one is looking.

Roots Ventures has invested in companies such as Smytten, Stockgro, and Just Herbs, demonstrating their commitment to supporting diverse sectors and innovative business models in the Indian market.