Scaleup Mediafund

Scaleup Mediafund is Australia's largest media-for-equity fund, established to assist high-growth companies in expanding their brand and customer base by leveraging discounted media services. By partnering with major media platforms, the fund enables companies to conserve cash by reducing marketing expenses, thereby accelerating growth. The fund's investment model is uniquely designed to support the marketing needs of venture-backed businesses, offering a strategic alternative to traditional funding methods.

The fund's investment strategy involves providing discounted media services in exchange for equity stakes, typically ranging from $1 million to $2 million. This approach allows companies to access high-quality brand and paid advertising from media partners at attractive prices. Scaleup Mediafund collaborates closely with institutional investors, venture capital firms, and family offices to meet the marketing requirements of its portfolio companies. The fund does not typically lead investment rounds but participates on the same terms as co-investing participants, investing in various instruments such as ordinary equity, preferred equity, and convertible notes.

Scaleup Mediafund's portfolio includes investments in notable Australian companies like Finder, a leading financial comparison site, and NobleOak, an ASX-listed life insurance specialist. These partnerships underscore the fund's commitment to supporting consumer-facing brands in building their presence and attracting new customers through effective media strategies. By offering affordable access to high-impact branding and advertising opportunities, Scaleup Mediafund plays a pivotal role in the growth trajectories of its investee companies, contributing to the broader development of Australia's digital ecosystem.