SEB Alliance

SEB Alliance is the corporate venture capital arm of Groupe SEB, established in May 2011 to identify and invest in emerging companies with disruptive technologies and new business models. With a capital of €150 million, SEB Alliance focuses on sectors such as digital, health/wellness, and sustainable development, aiming to enhance Groupe SEB's global leadership in innovation. The firm typically invests between €300,000 and €3 million, acquiring minority stakes alongside other professional or institutional investors.

The investment strategy of SEB Alliance is to support ambitious firms poised to become future market leaders at the international level, managed by robust teams. The firm seeks to finance companies that offer innovative solutions in line with Groupe SEB's core business, enabling them to benefit from the group's expertise in consumer knowledge and international development. SEB Alliance has made over 20 direct minority investments in areas including digital, health/wellness, and sustainable development, and has also invested in several thematic venture capital funds.

In 2022, SEB Alliance's total investment amounted to €250 million, representing an increase of over 65% compared to 2021. Groupe SEB aims for investments of €300 million by 2025. Notable investments include a minority stake in CASTALIE, a company that designs and markets micro-filtered water fountains, and a partnership with Chefclub, a foodtech brand that generated significant growth on social media worldwide in 2020. These investments reflect SEB Alliance's commitment to supporting innovative startups that align with Groupe SEB's strategic interests in the consumer goods sector.