Serena Ventures

Serena Ventures is a venture capital firm founded by tennis icon Serena Williams in 2014, dedicated to investing in early-stage companies led by underrepresented founders. The firm focuses on sectors such as consumer software, fintech, lifestyle, and social impact, aiming to support diverse entrepreneurs in building scalable businesses. Serena Ventures has deployed over $100 million across 30–85 companies, backing 14 unicorns including Impossible Foods and MasterClass. The firm emphasizes a 'champion mindset' in its investments, combining capital with strategic networks and cultural capital to empower founders. Serena Ventures is headquartered in San Francisco, California, and operates with a team of 2–10 employees. The firm typically leads or co-leads funding rounds, with initial investments ranging from $100,000 to $5 million. For press inquiries, contact pr@serenaventures.com.