Serent Capital

Serent Capital is a growth-focused private equity firm investing in founder-led B2B SaaS and technology companies across the United States. Founded in 2008, the firm manages nearly $5 billion in assets and has offices in Austin, Texas, and San Francisco, California. Serent Capital's mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. The firm is recognized for its hands-on operational approach, providing significant support to portfolio company CEOs on critical issues as their companies scale.

The firm's investment strategy focuses on high-growth service and technology businesses, particularly in sectors such as technology, healthcare, financial services, education, and professional services. Serent Capital typically invests between $20 million and $200 million in companies with annual recurring revenues of $10 million to $50 million, annual growth rates of 20-100%, and EBITDA margins ranging from 0-50%. The firm engages in various transaction types, including buyouts, recapitalizations, and growth capital investments.

Serent Capital has been recognized on Inc.'s Founder-Friendly Investors list for multiple consecutive years, highlighting its commitment to supporting entrepreneurs and founder-led companies. The firm's in-house Growth Team, comprising over 20 former operators and management consultants, works directly with portfolio company leaders on strategic initiatives related to go-to-market strategies, embedded finance and payments integration, product and technology development, product marketing and pricing, transformative M&A, and executive talent recruiting. This collaborative approach has contributed to the firm's success in scaling over 60 founder-led B2B software and tech-enabled service companies, achieving an average of 30% growth year-over-year in the first two years post-investment.

Serent Capital's values emphasize performance, partnership, development, entrepreneurship, and principled conduct. These guiding principles reflect the firm's dedication to excellence, trust, support, respect, and integrity in all its endeavors, both internally and with portfolio companies and their leadership teams.