Serra Ventures

Serra Ventures is a venture capital firm dedicated to supporting early-stage growth companies that offer deep technology solutions to industry-specific problems. Founded in 1998, the firm has invested in over 100 companies across 20 states, emphasizing its commitment to fostering innovation and commercialization of technologies developed near Midwest research universities. Serra Ventures operates from offices in Champaign, Chicago, San Diego, and Park City, reflecting its expanding geographic footprint.

The firm's investment strategy targets companies with strong teams possessing industry or technical experience, capital-efficient business models, demonstrated product-market fit, referenceable customer bases, and robust patent or technology advantages. Serra Ventures has a particular focus on sectors such as information technology, devices/instrumentation, agricultural technologies, healthcare, AgTech, artificial intelligence, foodTech, robotics, software, SaaS, developer tools, e-commerce, PropTech, and FinTech. The firm typically invests between $1 million and $5 million in seed, Series A, Series B, and growth-stage companies.

Serra Ventures differentiates itself through a relational approach with portfolio companies, with managing partners who are former venture-backed CEOs. This experience enables them to provide strategic guidance and operational support beyond capital investment. The firm's ethos includes coaching and building strong relational bonds with portfolio company leaders, assisting them in various meaningful ways to navigate challenges and achieve success.