Family Office

Serruya Private Equity

Investment Details

Investor Type
Family Office

Asset Class Focus
Private Equity, Real Estate

Stage Focus
Growth, Buyout

Geographical Focus
United States, United Kingdom, Canada, Germany, Japan, Australia, Singapore, China, India, France, Italy, United Arab Emirates, Mexico, Indonesia, South Korea, Vietnam, Malaysia, New Zealand, Philippines, Thailand, Costa Rica

Industries Focus

  • Financial Services
  • Technology
  • Healthcare
  • Real Estate
  • Telecommunications
  • Media
  • Automotive
  • Retail
  • Education
  • Consumer Products
  • Food and Beverage
  • Hospitality
  • Entertainment
  • Apparel
  • Franchising

Investment Size:
5,000,000 to 50,000,000 USD

Investor Details Founded: 1986

Serruya Private Equity is a family office based in Markham, Ontario, Canada, specializing in private equity investments. The firm focuses on companies with leading consumer brands and strong management teams, aiming to add significant value through strategic collaboration. Their portfolio spans various sectors, including food and beverage, automotive, healthcare, hospitality, and real estate. The firm also invests in real estate assets, including commercial properties and developments.

The firm's investment strategy emphasizes long-term value creation by deploying flexible private equity across multiple stages, from growth to buyout. They seek opportunities where they can leverage their operational and financial resources to enhance business performance. Their geographical focus includes North America, Asia, the Middle East, and Europe, reflecting a diverse approach to global investment.

Serruya Private Equity was founded in 1986 by brothers Aaron, Michael, and Simon Serruya, who initially built their wealth through the creation and expansion of Yogen Früz, a leading frozen yogurt brand. Over the years, the firm has expanded its portfolio to include a wide range of consumer products and retail investments, demonstrating a commitment to fostering growth and innovation in the brands they support.

Requirements
  • Strong management teams
  • Leading consumer brands
  • Potential for long-term value creation
Contact

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Portfolio Companies
  • BMW Lévis
  • BMW/MINI Ville de Quebec
  • Canadian National Institute of Health Inc.
  • Everbowl
  • Hydrofarm
  • Maserati Laval
  • Second Cup Coffee Co.
  • St. Louis Bar and Grill
  • STK
  • Swensen's
  • The Dirty Bird
  • Vogue Hotel Montreal Downtown
  • Yogen Früz
  • Yogurty's
  • Cold Stone Creamery
  • CoolBrands International
  • Fairweather
  • Famoso
  • Freedom Mobile
  • Global Franchise Group
  • Persian Acceptance Corporation
  • Pretzelmaker
  • Round Table Pizza
  • Sani-Service
  • The King Edward Hotel
  • Tivoli Audio
  • Wasaga Beach
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