SM Culture Partners

SM Culture Partners is a South Korean venture capital firm wholly owned by SM Entertainment, established on March 15, 2022. The firm focuses on investing in culture and technology-related companies, aiming to foster the convergence of cutting-edge technology and superior cultural intellectual property. By leveraging SM Entertainment's extensive K-Culture IP, SM Culture Partners seeks to collaborate with startups possessing innovative technologies and business models to create new value in the entertainment industry.

The company's investment strategy targets promising early-stage startups that can synergize with the future of the entertainment industry. SM Culture Partners emphasizes products and services that enhance cultural content through technological advancements. This approach aligns with their mission to catalyze boundless cultural experiences by integrating innovative technology.

Since its inception, SM Culture Partners has made several notable investments. In March 2022, the firm invested in Koy Labs, a Korean language education startup, recognizing the potential to expand the global reach of Korean culture. In June 2022, SM Culture Partners, alongside Aventures, invested in Photo Widget, an iOS service offering themes and widget functions, aiming to utilize SM's intellectual property for various collaborations. In February 2023, the firm participated in a 4.15 billion won seed investment in MineIs, a startup operating the used fashion shopping service Charan. Additionally, in November 2023, SM Culture Partners, along with other investors, invested $8 million in Modhaus, a South Korean record label and entertainment agency. These investments reflect the firm's commitment to supporting innovative companies that intersect culture and technology.