Sonoma Brands

Sonoma Brands is a private equity firm based in Sonoma, California, specializing in the growth sectors of the consumer economy. The firm partners with innovative founders to build enduring brands in the food and beverage, beauty, and wellness sectors. Their investment approach focuses on both minority and control investments in growth-stage consumer businesses, typically generating at least $5 million in sales. They are omnichannel investors, aiming to expand retail distribution and accelerate digital engagement for their portfolio companies. Their investment parameters generally range from $5 to $30 million in lead investments, with board-level participation. The firm's portfolio includes brands such as Beekeeper’s Naturals, Versed, Guayakí, Milk Bar, Made by Nacho, Merit, Avaline, KRAVE & Chef's Cut, Hu, True Botanicals, HUM, Manual, Bachan’s, Oats Overnight, and Touchland. Their team comprises specialists with deep experience as entrepreneurs and investors in consumer packaged goods, traditional retail, digital media, and eCommerce. They are relationship-driven investors, seeking to partner with entrepreneurs who embrace the core pillars on which their firm has been built. Their values emphasize collaboration, innovation, and a commitment to building brands that consumers love. Their headquarters are located at 117 W. Napa St., Suite C, Sonoma, CA 95476. For inquiries, they can be contacted via email at hello@sonomabrands.com.