Soul Capital

Soul Capital is an impact investment firm based in Auckland, New Zealand, dedicated to supporting companies that create positive social and environmental change. The firm employs a multi-asset approach to impact, integrating impact across venture capital, debt, and real assets. Soul Capital funds high-integrity solutions to systemic challenges such as climate change, equity, and regeneration, aiming to unlock outsized, enduring impact.

The firm's investment strategy is comprehensive, encompassing a wide range of ventures from early-stage startups to established organizations seeking growth, transformation, or pivoting. Soul Capital utilizes various investment tools and structures tailored to each opportunity, with typical investment sizes ranging from $500,000 to $8 million, guided by impact, risk, and return considerations. The firm also collaborates with other values-aligned investors to amplify collective impact.

Soul Capital's portfolio includes a diverse array of companies addressing societal and environmental issues. Notable investments include Anew, which produces plant-based bioplastics; Cleanery, offering dissolvable cleaning products; Kara Technologies, providing accessibility through sign language and digital humans; and Critical, transforming hard-to-recycle plastics into building materials. Other portfolio companies focus on areas such as affordable housing, renewable energy, and financial inclusion, reflecting Soul Capital's commitment to fostering a more inclusive and sustainable economy in New Zealand.