Strand Equity Partners

Strand Equity Partners is a Los Angeles-based growth equity firm specializing in investments in emerging and dynamic consumer brands. The firm leverages its permanent capital base to provide flexible and patient investment structures, enabling entrepreneurs and management teams to accelerate growth and build durable businesses. Strand's team combines family office values with private equity sophistication, offering operational expertise and an extensive network to add value to portfolio companies.

The firm's investment strategy focuses on sectors ripe for disruption, including better-for-you food and beverage, fast casual dining, and athleisure. Strand seeks to partner with strong management teams possessing highly differentiated products and services that demonstrate revenue, scalability, and robust business model economics. By investing its own capital without external pressure, Strand maintains a long-term perspective, allowing for creative and patient structuring of investments with founders and management.

Strand Equity Partners has a proven track record of adding value to businesses through its unrivaled network, operational know-how, and brand marketing expertise. The firm's portfolio includes notable companies such as Youth To The People, Real Good Foods, Bai Brands, HIPPEAS, Sweaty Betty, HUM Nutrition, and Vita Coco, among others. This diverse portfolio reflects Strand's commitment to partnering with exceptional entrepreneurs to build powerful and durable brands across various consumer sectors.