SWaN & Legend Venture Partners

SWaN & Legend Venture Partners is a Virginia-based venture capital firm specializing in investing in tech-enabled consumer brands and the B2B companies that support them. Established in 2012 through the merger of SWaN Investors and Legend Ventures, the firm focuses on early and growth-stage investments in sectors such as retail, education, food and hospitality, and sports and entertainment. With over six decades of combined operating experience in the consumer sector, the team emphasizes a mission-driven approach, aiming for strong financial returns while positively impacting communities.

The firm's investment strategy targets exceptional management teams aiming to capitalize on shifts in consumer behavior, initially taking non-controlling minority stakes. They utilize a playbook of post-investment value creation through mentorship and hands-on support. Their collaborative ecosystem of operators, advisors, and investors strengthens post-investment value creation, with partners playing significant roles in sourcing, vetting, growing, and exiting portfolio investments.

Notable portfolio companies include UrbanStems, Noodle, and Class. The firm has made 35 investments and has had several exits, including Optoro, Framebridge, and Cava Group. Their typical investment size ranges from $4 million to $15 million, focusing on seed, Series A, and growth stages. The firm's headquarters are located in Leesburg, Virginia, United States.