Sweet Capital
Investment Details
Investor Type
Venture Capital
Asset Class Focus
Venture Capital
Stage Focus
Seed, Series A, Series B, Growth Stage
Geographical Focus
United States, United Kingdom, Germany, France, Sweden, Finland
Industries Focus
- Technology
- Software
- Consumer
- E-commerce
- Artificial Intelligence
- Blockchain
- Gaming
- Food and Beverage
- Internet
- Machine Learning
- Cleantech
- Mobile
- Fashion
- Esports
- Apps
- Wellness
- Consulting
- Marketplace
- Video Games
- Fitness
- Nutrition
- Social Network
- Interior Design
- Advertising
- Mobile Apps
- Forestry
- Gamification
- Video Conferencing
- Casual Games
- Teenagers
Investment Size:
500,000 to 20,000,000 USD
Investor Details Founded: 2015
Sweet Capital is an early-stage venture capital firm established in 2015 by the founders of King.com, creators of the globally successful Candy Crush franchise. The firm focuses on investing in exceptional founders of technology-enabled consumer companies, particularly in the mobile and gaming sectors. With offices in London and Stockholm, Sweet Capital seeks to partner with entrepreneurs to develop, launch, and scale new ventures across the United Kingdom, United States, Sweden, Finland, France, and Germany.
The firm's investment strategy encompasses various stages, including Seed, Series A, Series B, and Growth Stage, providing strategic capital and expertise to support promising businesses at these critical phases of development. Sweet Capital's portfolio reflects a diverse range of technology sectors, though they maintain particular interest in areas where their King.com experience provides strategic advantages in evaluation and post-investment support.
Beyond financial investment, Sweet Capital offers portfolio companies access to their extensive network within the gaming, technology, and entertainment industries. Their unique position as entrepreneurs-turned-investors enables them to provide founder-friendly guidance based on real-world experience scaling a technology business from startup through to major acquisition. This founder-centric approach to venture capital, combined with their transatlantic investment focus, positions Sweet Capital as a distinctive player in the early-stage funding landscape for ambitious technology startups seeking both capital and strategic partnership.
Requirements
- Exceptional founders
- Technology-enabled consumer companies
- Mobile and gaming sectors
- Early-stage ventures
Contact
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Portfolio Companies
- Alex Therapeutics
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