Synetro Group

Synetro Group is a non-traditional private investment and strategic advisory firm founded in 2000 by a team of serial entrepreneurs and seasoned advisors. The firm focuses on three primary areas: Early Stage investments, Growth and Advisory support, and Turnarounds. In the Early Stage sector, Synetro partners with distinctive start-up or early-stage company management teams to build business-to-business SaaS, business services, and health tech companies, typically investing up to $1 million, with capacity for follow-on rounds up to $5 million.

In Growth and Advisory, Synetro collaborates with tech entrepreneurs to rapidly scale and maximize opportunities, offering advisory roles such as board service, leadership team coaching, and operationalizing growth, with investments ranging from $1 to $20 million. For Turnarounds, Synetro invests in and revitalizes founder-run and family-owned business-to-business technology, business services, and manufacturing companies with revenues of $10 to $75 million, typically making minority investments under $10 million or control transactions up to $50 million. The firm's approach emphasizes adding value beyond capital by partnering with management teams to build successful companies, leveraging flexible capital and a focus on long-term success.

Synetro avoids investments in life sciences, retail, entertainment, restaurants, commodities, energy, and oil and gas sectors. The firm's portfolio includes companies such as Interos, The Customer Group, Corporate Synergies Group, Insurance Noodle, KnowledgeAdvisors, BOB.tv, Promisec, Gennev, StoryFile, and BreadBox. Synetro's geographical focus includes the Chicago area, Salt Lake City area, and the San Francisco Bay area. The firm's investment strategy is characterized by a hands-on approach, providing not only capital but also strategic guidance to foster growth and operational improvements in its portfolio companies.