The Plasencia Group

The Plasencia Group is a national hospitality sales, investment consulting, and advisory firm specializing in hotel and resort investments. Founded in 1993, the firm offers a comprehensive range of services, including portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning. Their clientele includes life insurance companies, banks, pension funds, and private owners of hotels and resorts across the United States, Canada, and the Caribbean.

The firm's investment focus encompasses real estate assets, particularly in the hospitality sector, with a strategic emphasis on buyouts, turnarounds, and distressed situations. They have a notable presence in key lodging markets, including Florida and Texas, where they have completed numerous engagements and transactions. Their expertise spans various asset classes, including full-service and select-service hotels, resorts, and boutique properties.

With over three decades of experience, The Plasencia Group has established itself as a trusted advisor in the hospitality investment sector. Their team of seasoned professionals is dedicated to delivering personalized services, ensuring profitability and operational excellence for their clients even in challenging market conditions. Their extensive experience and established relationships with lenders and institutional providers enable clients to navigate complex transactions and growth strategies effectively.