True Beauty Ventures

True Beauty Ventures is a leading sector-specialized fund focusing on beauty and wellness investments. The firm is dedicated to identifying and supporting emerging brands in the beauty, wellness, and personal care industries, leveraging decades of institutional investment experience and deep industry knowledge to help these brands realize their true potential. True Beauty Ventures is the most active investor in the beauty sector, having made 20 investments in three years.

The firm's investment strategy targets equity investments ranging from $1 million to $5 million in emerging brands with approximately $2 million in revenue. True Beauty Ventures seeks compelling and differentiated brand and founder stories that engage consumers, focusing on brands with superior and efficacious products that have proven consumer traction and demand. The firm looks for brands with an omnichannel sales growth strategy and productive distribution, emphasizing profitable growth.

True Beauty Ventures is committed to providing not just capital but also true partnership and sector expertise to indie brands in the beauty and wellness space. The firm aims to change the face of beauty investing and leave a lasting positive impact on the beauty industry, supporting founders at all stages of growth to scale into successful, resilient, and long-lasting beauty brands.