Upside Ventures

Upside Ventures is a UK-based venture capital firm co-founded by The Sidemen, a prominent YouTube collective, and entrepreneur Jamie Elliott. The firm focuses on early-stage consumer technology startups, leveraging the founders' extensive reach and influence to support portfolio companies. Upside Ventures aims to redefine consumer venture capital by integrating creator influence directly into its investment strategy.

The firm invests in pre-seed and seed-stage companies, with investments ranging from £100,000 to £500,000. Its portfolio includes startups like Howbout, a social calendar app, and Nimbi, a plastic-free razor company. Upside Ventures' unique approach combines traditional venture capital with the power of its creators' platforms to drive growth and customer acquisition for its portfolio companies.

Founded in 2023, Upside Ventures has quickly established itself in the UK venture capital landscape, attracting attention for its innovative model and rapid deployment of capital. The firm's strategy emphasizes the importance of distribution and community in early-stage investing, aiming to provide founders with both capital and access to a vast audience to accelerate growth.