Vendis Capital

Vendis Capital is an independent private equity firm specializing in scaling up consumer companies across Europe. With over two decades of experience, the firm focuses on small to medium-sized branded consumer businesses, providing more than just capital by offering strategic guidance in channels, countries, and categories to drive growth. Vendis Capital operates in Belgium, France, the Netherlands, Germany, and the Scandinavian countries, assisting companies in internationalization, digitalization, product category expansion, and new sales channels. The firm has collectively invested in over 50 consumer businesses, supporting them in building global brand equity, growing sales across Europe, the US, and Asia, rolling out retail networks across Europe, and implementing digitalization strategies. Vendis Capital's distinct style is informal, no-nonsense, hard-working, and fair, aiming to be valuable, stable, and professional partners for management teams and co-shareholders. The firm is purpose-driven and focused on areas with real potential, mainly participating as active board members while leaving day-to-day management to the companies. Vendis Capital supports and challenges management on strategic projects, providing intelligence and analysis, and brings fresh eyes and open minds to brainstorm with the team. The firm is fully committed to the companies it backs with a long-term attitude, investing both its own and others' money and working hard to make every investment a success. Several consumer entrepreneurs previously backed by Vendis Capital have renewed their trust as co-investors, indicating the firm's success in its approach. Vendis Capital understands the challenges of growing brands internationally and invests patiently, knowing that success does not happen overnight but through years of hard work. The firm invests in what it understands, is passionate about, and where it can add value, believing that consumer branding is one of the true competitive advantages, along with scale, proprietary technology, and network externalities. Sustainability and social responsibility are integral to Vendis Capital's DNA, incorporated into its investment processes and operations, striving for partner companies to have a positive impact on consumers, employees, and the environment. The firm regularly measures progress on these initiatives to ensure long-term value for all stakeholders beyond its investment. Vendis Capital looks for consumer companies with a direct consumer value proposition across all distribution models, including offline and online, brands and retail, goods and services, branded and private label, food and non-food. The firm seeks growth potential through the 3 C's – category, channel, and country, roll-out, and buy-and-build strategies. Its European footprint focuses on Benelux, France, DACH, and the Nordics, with add-on acquisitions globally. Vendis Capital targets profitable scale-ups with sales between €10 million and €300 million, EBITDA between €3 million and €30 million, and equity tickets between €10 million and €60 million. The firm engages in all deal types, including majority (focus) and minority, 100% sale, owner buy-out, MBO, MBI, LBO, growth capital, P2P, etc.