Vera Equity

Vera Equity is a venture capital firm that focuses on early-stage investments in fintech companies. The firm provides not only capital but also operational guidance and access to transformative talent, leveraging its team's industry expertise and extensive networks. Its inaugural fund is strategically focused on fintech within the US market, serving as a blueprint for future fund expansion across various industries.

The firm's investment strategy targets pre-seed and seed stage fintech startups, aiming to back exceptional entrepreneurs with innovative ideas. Vera Equity has invested in 20 fintech startups to date, including companies like StellarFi, which simplifies consumer credit building, and Tandym, which offers private label card programs for online small and medium-sized businesses. The firm also collaborates with successful entrepreneurs from Betterment, Acorns, Vouch Insurance, and Roofstock to help incubate businesses.

Vera Equity's anchor investor is True, a global platform of innovative talent management products and executive search services. This partnership enables Vera to provide portfolio companies with valuable talent introductions and operational guidance, leveraging True's existing networks in the global technology, financial services, and fintech spaces. The firm's team comprises experienced operators, investors, and talent experts who work together to source attractive investment opportunities and guide founders through the critical early phases of building their startups.