Vis Mundi

Vis Mundi is a private equity firm based in Dubai, United Arab Emirates, specializing in investments within the Fast Moving Consumer Goods (FMCG) and Consumer Healthcare sectors across high-growth geographies, particularly in Africa and other selected emerging markets. Established in 2014, the firm focuses on identifying and capitalizing on growth opportunities in underdeveloped consumer markets, leveraging its team's extensive experience in driving exceptional growth in these sectors.

The firm's investment strategy emphasizes partnerships with privately-held companies, aiming to add significant long-term value through strategic guidance, operational improvements, and corporate governance enhancements. Vis Mundi's portfolio includes investments in companies such as Kcal Group, a Dubai-based healthy food company; Power Horse Energy Drinks GmbH, an Austrian energy drink producer; and EgySwiss Holding Co., an Egyptian food processing company. These investments reflect the firm's commitment to fostering growth and innovation in the consumer products and healthcare industries within emerging markets.