VisioCap

VisioCap is a private equity firm that invests exclusively in companies producing consumer packaged goods and providing services in the pets and veterinary, and infant and children's sectors. The firm focuses on North American companies with revenues ranging from $3 million to $50 million, deploying capital through minority equity investments aimed at fueling growth and majority buyouts that offer liquidity to existing owners. Their deep industry knowledge enables them to source proprietary opportunities and enhance operational performance.

The firm's investment strategy is centered on sectors they thoroughly understand, leveraging their extensive experience to drive value creation. They engage in a comprehensive process that includes designing a vision for the business's future state and eventual sale, ensuring alignment with return expectations. This approach reflects their commitment to delivering significant impact and value to their portfolio companies.

VisioCap's portfolio includes companies such as Nature's Logic, a producer of pet food and treats, and PetWise, a manufacturer and distributor of branded pet products and accessories. Their investments are characterized by a focus on companies that offer essential and complete nutrition using natural ingredients, and those that provide innovative, accessible, and eco-friendly solutions for pets and pet parents. This track record underscores their dedication to enhancing the quality of life for pets and children through thoughtful and sustainable products.