VisioCap, LLC

VisioCap, LLC is a private equity firm based in New York City, focusing on investments in consumer packaged goods and services within the pet and children's sectors. The firm seeks to partner with companies that offer products and services valued by consumers, particularly in the pet and children's markets, which are considered recession-resistant due to consistent consumer spending.

The firm's investment strategy includes both minority equity investments aimed at fueling growth and majority buyouts or recapitalizations providing liquidity to existing owners. VisioCap targets North American companies with revenues ranging from $3 million to $50 million, leveraging its deep industry expertise to enhance operational performance and drive value creation.

VisioCap's portfolio includes current investments in BreathableBaby, Wet Noses, and Grandma Mae's Country Naturals, all operating in the pet products sector. The firm has also realized investments in companies like Bocce’s Bakery, Nature’s Logic, and Worldwise, demonstrating its commitment to enhancing the bond between pets and their owners through innovative products and services.