W&W brandpool GmbH

W&W brandpool GmbH is the corporate venture capital arm of Wüstenrot & Württembergische AG, focusing on investments in innovative digital business models. The company aims to help customers achieve individual development with the greatest possible security, concentrating on areas such as housing, finance, health, family, education, and mobility. By fostering an ecosystem of decentralized and independent brands, W&W brandpool facilitates knowledge exchange and mutual lead generation among its portfolio companies.

The investment strategy of W&W brandpool targets B2C and B2B2C business models that demonstrate a high degree of innovation and strong customer proximity and loyalty. The company provides not only investment capital but also access to experts in digital marketing, technology, recruitment, and legal services. Additionally, portfolio companies benefit from connections to a network of venture capitalists, angel investors, and other startups, enhancing their growth and development opportunities.

Since its establishment in May 2018, W&W brandpool has been instrumental in driving the digital transformation within the W&W Group. By investing in and nurturing digital initiatives, the company contributes to the group's growth and agility, ensuring that it remains responsive to evolving customer needs and market dynamics. This approach underscores W&W brandpool's commitment to fostering innovation and maintaining a customer-centric focus in all its endeavors.