Whiteshell Group Inc.

Whiteshell Group Inc. is a Canadian merchant bank founded in 2017, focusing on investments in early and middle-market companies. The firm aims to add value through active participation and strategic value creation.

The company's investment strategy encompasses various sectors, including technology, artificial intelligence, manufacturing, CleanTech, PropTech, and BuildTech. Whiteshell Group Inc. primarily invests in seed and early-stage companies, as well as middle-market firms, with a geographical focus on Canada.

Whiteshell Group Inc. has a history of investing in companies such as Xaba, a developer of AI-powered cognitive software solutions for automating programming and deployment of robotics and CNC machines. In January 2024, Xaba closed a $2 million seed extension to advance its mission of democratizing robotic automation and promoting sustainable manufacturing practices.

The firm's founder, Roger Poirier, CFA, has extensive experience in working with entrepreneurs to help them grow their companies and realize their potential. Before founding Whiteshell Group Inc., Roger co-founded and served as Director at Cormark Securities, a Toronto-based mid-market institutional equities boutique. He holds a Chartered Financial Analyst designation and is involved in various corporate and advisory boards in Canada and the U.S., including Newtopia, a public tech-enabled health company.

Whiteshell Group Inc. operates alongside its consulting arm, Whiteshell Advisory Inc., which assists family offices and public and private companies with strategic initiatives, including investments, mergers and acquisitions, and equity/debt raises. The firm is also associated with Whiteshell Alternative Strategies Inc., connecting families with intergenerational financial wealth and their trusted advisors to alternative investment partners typically accessible only by large institutions.

Overall, Whiteshell Group Inc. is dedicated to fostering growth and value creation in its portfolio companies through active involvement and strategic guidance, leveraging its expertise and network to drive success in the Canadian market.