Willow Growth Partners

Willow Growth Partners is an early-stage venture capital firm that invests in emerging consumer brands across sectors such as beauty, health & wellness, apparel & accessories, and food & beverage. The firm focuses on providing capital to entrepreneurs building the next generation of transformative consumer brands.

The firm's investment strategy is rooted in three unique pillars: a values-led approach emphasizing better-for-you products, strong fundamentals focusing on strong margins and unit economics, and an optimal capital structure that leads the first institutional round of financing. This strategy aims to set companies up for success from the beginning.

Founded in 2020 by Deborah Benton and Amanda Schutzbank, Willow Growth Partners has invested in a diverse portfolio of companies, including Goodles, Bubble, Maev, Perelel, YSE, Dae, Coterie, Manscaped, and Kosas. The firm is headquartered in Raleigh, North Carolina, and operates across the United States.