Worth Capital

Worth Capital is a UK-based venture capital firm that invests in early-stage technology companies with innovative propositions. They focus on identifying startups with unique market insights and the potential to build beloved brands. Their approach combines financial investment with strategic guidance, mentorship, and industry expertise to foster the development of future-leading companies.

The firm offers early-stage equity investment up to £500,000 for consumer and B2B businesses. They have a unique approach to funding, running competitions to unearth smart entrepreneurs with bright ideas. In October 2016, they launched The Start-Up Series, the UK's largest ever seed funding competition, offering up to £250,000 of S/EIS equity investment to kick-start businesses.

Worth Capital's founding partners, Matthew Cushen and Paul Soanes, have extensive experience in building and investing in successful start-ups. They have a deep understanding of what is required to build a successful and sustainable business from the ground up, having founded, developed, sold, and invested in successful start-ups themselves. Their empathy with entrepreneurs comes from establishing and selling retail businesses and making angel investments.

The firm has invested in over 100 companies, with a successful exit in one. Their portfolio includes companies in sectors such as technology, consumer products, and digital media. Worth Capital's commitment to identifying and nurturing promising brands underscores their mission to drive innovation and create lasting value in the market.